Tessera
Practice Areas
Industries
Functional
Interim Management
Sales Management
With the fast evolving organized trade in the MENA region, there is a clear need to strengthen the sales function with strong Key Accounts knowledge and Trade Marketing expertise. Gone are the days where the sales function was seen as just a delivery mechanism and increasingly the general management function is run by executives with core sales backgrounds. Although business channels vary from market to market depending on the trade structure, building close professional relationships with key accounts is likely to be a priority in most MENA markets.
It is equally critical for companies to maintain a competitive advantage through managing Availability and Distribution including the development of distribution strategies, the development and implementation of distribution plans (often with local distribution partners), the implementation of merchandising and point of sale policies and the monitoring and managing out of stocks.
We have the ability to identify talent with expertise in the following areas: Channel Strategy Development, Key Accounts, Category Management, Account Portfolio Management and Promotional Control and Evaluation.
Typical Mandates
- Business Development Director, MENA Fortune 500
- Strategic Development Director, E-Procurement Portal
- Distributor Manager, MENA Fortune 500
- Business Manager, Iran Fortune 500